Google AdSense Discussion

A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you just stay at home.

Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder.

You don’t need products to sell, you just have to market them in your own web site and you don’t have to worry about processing the customers’ payments and the shipment of the products. If you are already into affiliate marketing, probably you were thinking about these benefits, too, before deciding to join an affiliate program.

Of course you want earn huge amount of commission. Who would not want it anyway? Keep in mind, however, that affiliate marketing cannot guarantee you instant success if you don’t work on it. There are a lot of ways of maximizing your income.

The Internet is a huge library of information, use it to learn of other opportunities and ways to increase your income. You can partner with several merchandisers and promote different products in your website; thereby, increasing your chance to earn a commission.

The easiest way for you to rev up your revenue potential is by incorporating Google AdSense into your marketing campaigns. What is Google AdSense? What are its advantages? How can it boost my revenues? These are some of the questions you might want to ask. Let’s try to probe into Google AdSense, so you would know how it could help you in your affiliate marketing program.

Merchants place their ads in Google, which is one of the most popular search engines or tools for locating various resources in the World Wide Web. Now the Google AdSense program allows you to display these ads in you website and when your visitors click through them, you earn. The advertiser, which is the merchant pays Google for every click-through made by the customer and you as a partner of Google, gets a share from that payment.

What’s great about the Google AdSense is that the ads are relevant to the content of your web page. Most likely, visitors of your web site are interested on the theme of your site and specifically, on the content of your web page. So, seeing ads related to their interest would definitely drive them to click through the link or the ad.

Using state-of-the-art technology, Google scans your web site and matches the content of your pages to their large database of advertisers; this way, Google is able to find ads that are targeted by the users of your site. In addition, Google changes the ads in your site as you change the content of your pages, so you can always expect the ads to be relevant to your site.

Having Google ads in your website is also a way of convincing your users to return to your site. Repeat customers multiply your income without having to exert extra effort to convince them again to click through your links. And your potential to earn doesn’t depend on them alone. Since you already have their confidence, they can be your endorsers as well. They could refer your site to family and friends who probably share the same interests with them.

Advertisers in the Google AdSense program range from large international brands to small-time domestic and local businesses, so the targeted market for the ads can range as well. This adds variety to your site; thereby, attracting different kinds of users. As you attract more users, you increase your earning potential as well. If you are targeting a specific nationality for your site users, don’t worry because AdSense can be used in different languages.

In order to boost your revenues through Google AdSense, you must pay attention to making web pages of high value topics. Make contents related to high-paying ads, so you can earn more. Some ads pay only a few cents while some ads pay you dollars just for a single click. You would need to do a little research on this so you can come up with a more relevant content. Join affiliate marketing forums and get tips from experienced affiliate marketers.

Becoming an AdSense affiliate marketer is easy and fast. You just have to apply online and once your application is approved, you can instantly set up Google ads in your site. All you need to do is copy and paste some codes in your web pages and in no time the ads will appear in your site.

Strike while the iron is hot! Take advantage of the favorable circumstances the Internet is offering you. Make the most of your affiliate marketing opportunities, use Google AdSense!

Grab my HOT new special report (a $29 value) “Instant Affiliate Cash-Pumping Tips Revealed” on more practical insider’s affiliate marketing tips you must know for F.REE at:

http://www.marketingnextlevel.com/main.html

To Your Internet Marketing Success,

Vincent Teoh

The Go-For-It Guy

Vincent Teoh is a full-time internet marketer and the CEO of Marketing Next Level. He has published his books on affiliate marketing, joint venture programs, list building etc. He has also developed joint venture products with some of the well-known internet marketers in the world.

Starting an AdSense website is relatively easy. However, there are plenty of things that may go wrong, especially if you’re doing it for the first time. For one, most AdSense businesses crash down before they can really take off. The number of impressions and low click-through rate often changes what seemed to be an excellent business idea into nothing - unless you call earning $1 a day a profitable business venture.

What is AdSense?

90% of problems with AdSense businesses is caused by the fact that AdSense businessmen-to-be don’t know much about what AdSense is and how it really works. While you definitely don’t have to know all the technical details, it is an imperative that you understand all the basics.

AdSense is an advertising program run by Google. Webmasters who decide to take part in it add a special Java script to their websites that allows AdSense to display ads on the webpage it is installed in. The ads come from advertisers who have subscribed to the AdWords program and placed there their own ads. Then AdSense program places them at the AdSense websites that seem to be the most appropriate.

The advertisers pay either per each click on their ad or per thousand impressions (thousand people who have opened your website with the ad on it). A fraction of the price they pay goes to you - the website owner. Google acts only as an intermediary and editor, it is neither the source nor the real provider of any ads.

How Google knows what adverts to display on your site? Everything begins within the AdWords program. When advertisers create their ads, they also choose key phrases that are relevant to their ads. For example, if one creates an advert of a snowboarding website, he will probably choose such key phrases as “snowboard”, “snowboarding”, “snowboard styles”, “snowboard course” etc. When a website is signed to the AdSense program, a special robot (=internet program) called Metabot “reads” your website in search for keywords (=words used in the content). Then it sends a signal to AdSense to send you the adverts that are triggered by the key phrases you have used in your website.

Starting an AdSense website

Build a site: while you can put AdSense ads on virtually any website, in 99% of cases you won’t make any real money out of it. In order to start a real AdSense website that will become a steady income stream, you have to remember about:

*popularity - check what people look for on the Internet and build your site around one of the most popular topics. Use Wordtracker or Nichebot and take a look at the most often searched keywords to get some ideas.

*relevant content
- AdSense is not an artificial intelligence and certainly not a mind reader. You have to put a lot of content that speaks about the website’s topic AND USE THE KEY PHRASES! Otherwise you risk that some ads may miss your website and you get others that are irrelevant to your website. This may greatly decrease the click-through ratio. A tip: do not use the content you can find on the Internet, even if it is marked “public domain” - Google loves fresh unpublished articles.

*proper ad placement - most people who browse the website look at the upper left corner of screen first, then at the mid-upper part and lower left and only lastly at the lower right part of screen. Make sure that you can place your ads where people look first - this increases the chance they click on them.

Registration process: registration process is very simple and, what’s even more important, free. Go to www.google.com/adsense and complete the registration form. Just remember that you have to add the provided script to your website before you get any ads displayed!

Get the traffic: now, when you have a decent website and relevant ads all you need is people who will visit your site and click on the ads. If your website attracts 1000 visitors a day, you can count on it to bring you a healthy profit. There are dozens of methods you can use. Among the most popular are: adding links to web directories, writing articles to article directories and getting links from other, relevant sites. It is probably the most difficult part of all AdSense business, broad enough to be discussed in another article.

Warning: angry Google = no income

During all the process there is one thing that you have to remember about: don’t do anything that is prohibited or unadvised by Google. First, most of such practices won’t give you any real profit. Second, if you make Google angry, they will simply ban your site from from their search engine, wasting all the hard work you’ve made and forcing you to start everything all over again. Trespassing Google regulations - clicking on your own ads or installing any robots who can do that for you - will always be swiftly punished. No courts, no lawsuits, no nothing - your website will be immediately and irreversibly banned, people cease to visit it and your income drops to zero in a matter of days. A few dollars more are just not worth wasting months of your work.

Colin Tsui started his career as an Internet Marketer since September 2006. On his Internet Marketing Blog (www.colintsui.com) he shares useful informations, tips and tricks on AdSense, AdWords, Affiliate Marketing, Internet Marketing and how to make money online.

AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor “clicks” on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many webmasters have built content websites around the Google AdSense model. In many cases the specific intent of the webmaster is to profit from Google AdSense. Other webmasters use Google AdSense to supplement their revenue. Regardless of the webmaster’s intent, the following tips will help webmasters looking to profit from AdSense.

Top AdSense Tips:

1. Niche Sites.

Targeted niche sites that have a clear theme, tend to generate more advertising revenue simply because it is easier to achieve decent search engine placement. Be warned though, you want to chose a niche where there is a sufficient number of advertisements available.

2. Target Keywords.

When determining the sites focus, consider how much the advertisers pay for the advertisements. If the site is focused on ringtones, like Ringtone Central http://www.ringtones-central.com the payout per click is going to be very small, as ringtones are not high ticket items, advertisers will not spend a lot on pay per click advertisements. With less obvious markets use Overture to determine how much advertisers pay per keyword, it is usually similar on Google. Search Overture for a keyword then click “View Advertisers’ Max Bids” in the top right corner. This will show the Overture inventory and how much is paid per keyword. Because the market has become very competitive, it will be difficult to rank well in search engines with a new website that is optimized for the terms that have the highest payout. Consider targeting terms that are moderately priced.

3. Aged Sites / Time.

Over time as a website is spidered by Google, advertisements will generally increase in relevance. In general, older websites will rank better in search engines. The closer the advertisements relate to the webpage’s content; the higher the “click-through” the publishers will see.

4. Coding.

In order to minimize a websites maintenance place the Google generated AdSense code in the website template or an include file. This will allow you to easily experiment with different advertisement sizes and ad placement, and keep the web maintenance to a minimum.

5. Tracking Channels.

In order to know how effective a specific website or ad placement is use distinct channels and subchannels within Google. This will allow you to discern what performs best on a specific website. Using channels will tell you what sites are making money, what advertisements are making money and what ad position is the most profitable on a specific website. Keep in mind that you should run an advertisement for a full week, in order to properly test its effectiveness, different days of the week will vary the web traffic so comparing one week to another will give the most accurate reflection of how effective a campaign performs.

When testing different advertisement sizes, placement or color schemes be sure to leave campaigns in place for one week, different days will often result in web traffic fluctuations. Comparing web traffic, week to week will give a clear indication of what ad formats perform the best.

6. Integrated Ad Placement.

Many webmasters have been successful at integrating advertisements into a website. The easiest way to integrate an advertisement into a website is to remove the advertisement border. This will allow the ads to better blend with the webpage. Google recommends contrasting the link colors with the website colors to increase click-throughs. It is also suggested that webmasters randomize the color of the advertisements, so that frequent users will not naturally “filter” the ads.

example of integrated ad placement: http://www.golf-clubhouse.net or http://www.security-protection.net

7. Number vs Value of Advertisements.

Up to three advertisements can be listed on each page. This decreases the value of the advertisements served, so publishers should cautiously add advertisement units, as it dilutes ad inventory. In other words you want to serve the most expensive ads at all times.

8. Hot Spots.

Like web copy above the fold holds true with AdSense as well. This means that advertisements that appear without having to scroll will be read more frequently. Hot Spots are areas on a web page that result in a higher percentage of click-throughs. According to Google the highest paying advertisements are located on the hot spots.

hot spots map - http://www.small-business-software.net/heat-map.htm

Google does not indicate if image advertisements or text ads perform better, so webmasters are encouraged to experiment with both.

9. Highest performing Ad Sizes.

According to Google the 336 x 280 rectangle, the 300 x250 rectangle and the 160 x 600 sky scraper result in the highest number of click-throughs. Depending on the website’s design and layout, publishers may experience different results with different ad sizes, placements and color schemes. Expirement and track the results for each website to maximize the AdSense payout.

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.