Google AdSense Discussion

Starting an AdSense website is relatively easy. However, there are plenty of things that may go wrong, especially if you’re doing it for the first time. For one, most AdSense businesses crash down before they can really take off. The number of impressions and low click-through rate often changes what seemed to be an excellent business idea into nothing - unless you call earning $1 a day a profitable business venture.

What is AdSense?

90% of problems with AdSense businesses is caused by the fact that AdSense businessmen-to-be don’t know much about what AdSense is and how it really works. While you definitely don’t have to know all the technical details, it is an imperative that you understand all the basics.

AdSense is an advertising program run by Google. Webmasters who decide to take part in it add a special Java script to their websites that allows AdSense to display ads on the webpage it is installed in. The ads come from advertisers who have subscribed to the AdWords program and placed there their own ads. Then AdSense program places them at the AdSense websites that seem to be the most appropriate.

The advertisers pay either per each click on their ad or per thousand impressions (thousand people who have opened your website with the ad on it). A fraction of the price they pay goes to you - the website owner. Google acts only as an intermediary and editor, it is neither the source nor the real provider of any ads.

How Google knows what adverts to display on your site? Everything begins within the AdWords program. When advertisers create their ads, they also choose key phrases that are relevant to their ads. For example, if one creates an advert of a snowboarding website, he will probably choose such key phrases as “snowboard”, “snowboarding”, “snowboard styles”, “snowboard course” etc. When a website is signed to the AdSense program, a special robot (=internet program) called Metabot “reads” your website in search for keywords (=words used in the content). Then it sends a signal to AdSense to send you the adverts that are triggered by the key phrases you have used in your website.

Starting an AdSense website

Build a site: while you can put AdSense ads on virtually any website, in 99% of cases you won’t make any real money out of it. In order to start a real AdSense website that will become a steady income stream, you have to remember about:

*popularity - check what people look for on the Internet and build your site around one of the most popular topics. Use Wordtracker or Nichebot and take a look at the most often searched keywords to get some ideas.

*relevant content - AdSense is not an artificial intelligence and certainly not a mind reader. You have to put a lot of content that speaks about the website’s topic AND USE THE KEY PHRASES! Otherwise you risk that some ads may miss your website and you get others that are irrelevant to your website. This may greatly decrease the click-through ratio. A tip: do not use the content you can find on the Internet, even if it is marked “public domain” - Google loves fresh unpublished articles.

*proper ad placement - most people who browse the website look at the upper left corner of screen first, then at the mid-upper part and lower left and only lastly at the lower right part of screen. Make sure that you can place your ads where people look first - this increases the chance they click on them.

Registration process: registration process is very simple and, what’s even more important, free. Go to www.google.com/adsense and complete the registration form. Just remember that you have to add the provided script to your website before you get any ads displayed!

Get the traffic: now, when you have a decent website and relevant ads all you need is people who will visit your site and click on the ads. If your website attracts 1000 visitors a day, you can count on it to bring you a healthy profit. There are dozens of methods you can use. Among the most popular are: adding links to web directories, writing articles to article directories and getting links from other, relevant sites. It is probably the most difficult part of all AdSense business, broad enough to be discussed in another article.

Warning: angry Google = no income

During all the process there is one thing that you have to remember about: don’t do anything that is prohibited or unadvised by Google. First, most of such practices won’t give you any real profit. Second, if you make Google angry, they will simply ban your site from from their search engine, wasting all the hard work you’ve made and forcing you to start everything all over again.

Trespassing Google regulations - clicking on your own ads or installing any robots who can do that for you - will always be swiftly punished. No courts, no lawsuits, no nothing - your website will be immediately and irreversibly banned, people cease to visit it and your income drops to zero in a matter of days. A few dollars more are just not worth wasting months of your work.

Colin Tsui started his career as an Internet Marketer since September 2006. On his Internet Marketing Blog (www.colintsui.com) he shares useful informations, tips and tricks on AdSense, AdWords, Affiliate Marketing, Internet Marketing and how to make money online.

This is an interesting question to ask because there are well known bloggers who make huge profits from one single major blog. However there are also other equally well-known blog site owners who make their Adsense money from dozens of different blogs. So where does that leave somebody who is just starting out?

The key thing to remember about a blog site is that a blog’s main function is being a web log or online diary. As the term “online diary” suggests, this is where a blogger can generate a lot of interesting personal comment and intimate details and information about a particular niche subject or topic that they have chosen to cover. Blogs are quick and easy to set up. Blogs are a less expensive way of advertising your business

The fact is that a blog is hardly the place where you would want to reach for your credit card. Yet this does not make a blog less important. Blogs are classified as being increasingly important to any web based entrepreneur because it is where all the action is. In actual fact traffic is generated in large quantities at blogs and then re-directed to web sites for the actual sales transaction to be consummated.

On the other hand there is no denying the fact that putting your eggs in several baskets seems to work well with Adsense. Traffic volumes tend to fluctuate sometimes and if one site does not do well on a particular day then one of the dozen others will and in this way the blogger will be able to maintain their high daily sales and ultimately their big monthly check.

With the various online advertising and marketing tools available these days, it is not too difficult to run several blogs successfully and have each one attracting enough traffic for you to make significant revenue from Adsense. In fact you do not need a very big budget to be able to achieve this. You can for instance start with a small amount invested in PPC campaigns for each blog and then re-invest from the profit and returns you receive and in this way build up a huge targeted traffic for many of your blogs.

You can also combine this with free creative methods to attract traffic to each of your blogs.

This is not to say that anybody with just one blog is doomed to failure. Far from it, there are a number of advantages of having only one blog to focus and concentrate all you efforts on. More so if you are just starting out in online marketing. It is easier to try out things and be able to see the results of your efforts. Sometimes when you have too many blogs, monitoring their progress and the various programs and campaigns you are testing may prove to be quite challenging.

Ultimately it is up to you as an individual to decide what feels more comfortable for you – one Adsense blog or several.

Terry Detty, 42 years old, finds internet marketing his passion. In addition to marketing he enjoys reading, and occasionally gets out for a short walk. Online marketing SEO software; Specialized internet marketing begins with Majon’s Co Registration.

There are several significant factors to ensure that your ads will perform well on the content network in Adwords. By optimizing those factors, you will increase the opportunities to earn more commission on your affiliate website and perform well your ads on the content network. Many studies reveal that the content network advertising or site targeting promoting is not suitable for all new affiliate marketing entrepreneurs who just enter to the affiliate marketing and PPC online advertising world. However, there are a few sources to show you that you can maximize the profits and ROI through the content network in Adwords. Also, it can be a great alternative approach to grow the affiliate marketing business and earn more money online.

Here are the basic tips you must concern when you are advertising through the content network.
1. Create the Best Campaign Structure. There is no doubt that campaign and ad-group management are significant elements for your success in PPC online advertising, particularly in Adwords. You have to divide your keywords into the similar group and create the best PPC online campaign along with the ad-group. Obviously it appears that you have to link the relevancy between campaign and ad-group along with the keywords in each ad-group. The easy approaches to create the best campaign structure are to start with: (1) classification and (2) common keywords in each ad-group.

For example, you are advertising the affiliate marketing e-book through Adwords. You might classify the affiliate marketing e-book into 3 groups: (1) affiliate marketing (2) traffic generation and (3) internet marketing. Each group can start with common keyword phrases as follows: (1) affiliate marketing (2) traffic generation and (3) internet marketing respectively.

2. Optimize Your Keywords in Each Ad-Group. It appears that keywords are the most important elements in PPC online advertising. You have to optimize your keywords very well in each ad-group when you are working on the content network. You have to limit a maximum number of keywords in each group for optimization. The golden rule for conducting the keywords in each ad-group for content network is to limit your keywords around 3-15 keywords. With those keywords, you can maximize the relevancy among ad-group, keywords themselves, ad-copy and landing page.

3. Write the High Attractive Ads. The next significant element for your success in the content network is your ads. You have to write the high attractive ads. The characteristics of high attractive ads could be: (1) direct to your audience (2) highlight your major benefits (3) address the proper call-to-action phrase and (4) grab reader’s attention.

4. Separate the Content Bids. Many experiments reveal that separating the content bids in Adwords is a great idea and approach to maximize the ROI and profits online. You can control and monitor fully the bids price for your ads separately. However, the content bids maybe affect directly to the ads position. You have to test and monitor what the best content bids and ads position are. With the extensively testing, you will find out the best marketing strategies, bids and position.

5. Include the Negative Keywords. This strategy is a must when you are using the broad keywords in your PPC campaigns, even you are promoting on the content network. Including the negative keywords has proven that it can help you increase your ROI dramatically. The easiest approach to find out the negative keywords is to use the Google keywords tool. With that tool, you will generate a lot of negative keywords toward to your focus keywords.

6. Exclude Irrelevancy Sites. This marketing strategy is similar to the previous one, but the different point is to exclude all irrelevancy sites toward to your affiliate website. With this exclusion, it has proven that it can help you boost skyrocket the earning and relevancy. The easiest approach to exclude those irrelevancy sites is to use the Google’s site exclusion tool.

7. Monitor, Track and Test Extensively. The last strategies to your success in the content network in Adwords are to: (1) monitor everything, especially keywords, ad-group and landing page (2) track the conversion rate of keywords and landing page closely and (3) test everything in the campaign. The highest recommendation is to focus on the PPC campaigns with the content network feature every day. The reason why you have to focus every day is that you have to monitor and track the traffic closely. Without the relevancy and the proper techniques for optimization, the quality of traffic will be definitely low.

Final thoughts, the advertising in the content network in Adwords is an alternative way to earn more money on the internet through PPC online advertising. The content network is not recommended for all new affiliate marketing entrepreneurs. However, it can be a great alternative to earn more money on the internet and grow the affiliate marketing business for experienced affiliate marketing entrepreneurs.

Siripong R. or zMillionDollars is a recognized authority on the subject of building super-profitable pay per click campaigns. His website, www.iPayByClick.com, provides a wealth of informative articles and resources on everything you’ll ever need to know about pay per click advertising. Free special reports at: www.iPayByClick.com/free-report.