Google AdSense Discussion

Can you make money with Google AdSense? AdSense is for people who own a website or BLOG and put those ads you see on their own web site to make money. The ads you see all over the Internet on web sites, are people who put those ads on their web sites in hopes to make a lot of money from Google, Yahoo, MSN and others when people click on them.

Some BLOG services do not allow you to post AdSense. Some will let you put one set of articles on your web site. Google allows three (3) per page. For example, you will see some sites with a tall skyscraper ad, then a horizontal ad, or just some text ads, placed in different areas on the page. That doesn’t mean you should put three on each page if it will hinder from your content or look and feel of your page for the user.

It is also very important to customize each ad to make sure it blends in with your page. It should look natural. Statistics have shown the blue link, black text, and light grey URL (www.google.com) link convert the best. The horizontal ad toward the top, center of the page, looking like it is part of your page also converts to people viewing it and clicking on it most.

Critical point - you must spend time placing new, fresh, unique articles on your web site or BLOG at a minimum of two times per week. Do not use articles more than once.

AdWords Strategy

Google AdWords are the ads you see at the very top (light blue portion) of the search engines on Google and their partners search engines; i.e., Ask.com, iWon.com. This includes the right-hand side text ads you see when you type in a search query like, “used cars san diego.” Whenever you see Sponsored Links and you click on those ads, companies are paying for it. Sometimes the cost is outrageous, but depends on many factors.

There are also banner ads, image ads, and video ads, but we are going to focus our discussion on the text ads which is most widely used.

Google AdWords accounts are set up for web site owners who want a lot more traffic because 1) their own site is not search engine optimized well for free (organic) traffic, or 2) they are smart and want to use a different avenue of media (form of advertising) on the Internet to capture more business. Every web site cannot attain organic (free) traffic rankings for every single keyword. So using AdWords for the other targeted words people use to search for will grab the rest of the market.

Be forewarned, there are many new companies popping up on the Internet who say they “specialize” in setting you up with a “highly optimized” account, and all you get is a list of many keywords that give you a lot of clicks at high prices, but no conversions (sales).

AdWords Professional

There are several significant factors to ensure that your ads will perform well on the content network in Adwords. By optimizing those factors, you will increase the opportunities to earn more commission on your affiliate website and perform well your ads on the content network. Many studies reveal that the content network advertising or site targeting promoting is not suitable for all new affiliate marketing entrepreneurs who just enter to the affiliate marketing and PPC online advertising world. However, there are a few sources to show you that you can maximize the profits and ROI through the content network in Adwords. Also, it can be a great alternative approach to grow the affiliate marketing business and earn more money online.

Here are the basic tips you must concern when you are advertising through the content network.
1. Create the Best Campaign Structure. There is no doubt that campaign and ad-group management are significant elements for your success in PPC online advertising, particularly in Adwords. You have to divide your keywords into the similar group and create the best PPC online campaign along with the ad-group. Obviously it appears that you have to link the relevancy between campaign and ad-group along with the keywords in each ad-group. The easy approaches to create the best campaign structure are to start with: (1) classification and (2) common keywords in each ad-group.

For example, you are advertising the affiliate marketing e-book through Adwords. You might classify the affiliate marketing e-book into 3 groups: (1) affiliate marketing (2) traffic generation and (3) internet marketing. Each group can start with common keyword phrases as follows: (1) affiliate marketing (2) traffic generation and (3) internet marketing respectively.

2. Optimize Your Keywords in Each Ad-Group. It appears that keywords are the most important elements in PPC online advertising. You have to optimize your keywords very well in each ad-group when you are working on the content network. You have to limit a maximum number of keywords in each group for optimization. The golden rule for conducting the keywords in each ad-group for content network is to limit your keywords around 3-15 keywords. With those keywords, you can maximize the relevancy among ad-group, keywords themselves, ad-copy and landing page.

3. Write the High Attractive Ads. The next significant element for your success in the content network is your ads. You have to write the high attractive ads. The characteristics of high attractive ads could be: (1) direct to your audience (2) highlight your major benefits (3) address the proper call-to-action phrase and (4) grab reader’s attention.

4. Separate the Content Bids. Many experiments reveal that separating the content bids in Adwords is a great idea and approach to maximize the ROI and profits online. You can control and monitor fully the bids price for your ads separately. However, the content bids maybe affect directly to the ads position. You have to test and monitor what the best content bids and ads position are. With the extensively testing, you will find out the best marketing strategies, bids and position.

5. Include the Negative Keywords. This strategy is a must when you are using the broad keywords in your PPC campaigns, even you are promoting on the content network. Including the negative keywords has proven that it can help you increase your ROI dramatically. The easiest approach to find out the negative keywords is to use the Google keywords tool. With that tool, you will generate a lot of negative keywords toward to your focus keywords.

6. Exclude Irrelevancy Sites. This marketing strategy is similar to the previous one, but the different point is to exclude all irrelevancy sites toward to your affiliate website. With this exclusion, it has proven that it can help you boost skyrocket the earning and relevancy. The easiest approach to exclude those irrelevancy sites is to use the Google’s site exclusion tool.

7. Monitor, Track and Test Extensively. The last strategies to your success in the content network in Adwords are to: (1) monitor everything, especially keywords, ad-group and landing page (2) track the conversion rate of keywords and landing page closely and (3) test everything in the campaign. The highest recommendation is to focus on the PPC campaigns with the content network feature every day. The reason why you have to focus every day is that you have to monitor and track the traffic closely. Without the relevancy and the proper techniques for optimization, the quality of traffic will be definitely low.

Final thoughts, the advertising in the content network in Adwords is an alternative way to earn more money on the internet through PPC online advertising. The content network is not recommended for all new affiliate marketing entrepreneurs. However, it can be a great alternative to earn more money on the internet and grow the affiliate marketing business for experienced affiliate marketing entrepreneurs.

Siripong R. or zMillionDollars is a recognized authority on the subject of building super-profitable pay per click campaigns. His website, www.iPayByClick.com, provides a wealth of informative articles and resources on everything you’ll ever need to know about pay per click advertising. Free special reports at: www.iPayByClick.com/free-report.

When advertising with Google Adwords pay per click program they give you two main options for where your ads will appear on the world wide web. These two choices are advertising in Googles search results and advertising on website content of other peoples websites.

Advertising in search means that results are displayed on the Google search results pages usually on the right hand side however sometimes at the top when the advertiser is the number one bidder.

Google content advertising applies to those websites who choose to incorporate Adsense into their websites. As adsense rapidly expands, it is now viewable on millions of web pages throughout the web. However, many advertisers are shunning this in favor of merely advertising in search results.

There are several reasons for this, and the first is trust. This has been a result of smaller websites, through to adsense empires choosing to embark on Click Fraud. Although this issue occurs in search it is far less dominant. Those who commit Click Fraud on search are those trying to weaken a competitors ROI. With Adsense the same applies, along with the website owner trying to increase his revenues using similar tactics.

Another reason why website owners are choosing to market out with content is the motivation of the buyer when he is on a website. Someone who is on a different website, other than the advertisers might be there for entirely different reasons. For example a website discussing the disadvantages of Adsense, would actually return adverts for those selling Adsense Websites for example. People may click on it, but they are unlikely to buy after reading a negative review.

The other reason could be that the person on the adsense website was actually looking for what is the best color palette to use. The person therefore would not find the advert relevant, but might click on the advert in a care free manner.

Adsense websites are also often rejected by the advertiser because they feel it involves more administration. Checking through websites to see how relevant they are, and editing their bids to ensure they still appear on a page. With some words having a network of over 500 websites, it is surely a tedious and expensive task.

Although this is the case, many also find that their Adwords account returns websites, that don’t even appear to be trying to support their keywords. The example which is ripe, are those advertising under legal phrases who appear on adsense websites terms and conditions and privacy policy pages.

Although many are rejecting content advertising, there are still those who feel it provides a similar ROI to search. A reason for this can be found in the fact that more and more advertisers are only choosing search. As this occurs the advertiser has less competition so the price of the word reduces. Advertisers are also finding a good ROI from publishers websites who decide to actively promote the advertisers services within their content.

An example of this can be realized from when someone is discussing printing services, and actually directly recommends the advertisers services. This is a positive move for both the publisher and the advertiser, and a good way for publishers to move forward. Despite this, publishers still have to remember, to not be too obvious in doing this, or savvy buyers will definitely calculate the publishers intention.

Another reason why advertisers are opting for content is to increase their scale, however this can also be done across other search engines. The fact however still exists that those who choose content advertising should choose the Google Adsense network. It is regulated far and above other equivalents whilst its superior network of publishers means the advertisers will benefit from being able to spread their message through a diverse range of websites.

Despite Adsense being the best PPC content distributor, it certainly doesn’t compare to search for the advertiser. On search the leads are more qualified, more regulated, and less fraudulent. This has seen advertisers consistently choose search over content. Despite this advertisers should always test adsense and see if it can provide the ROI they are looking for. Some advertisers say that content provides a better return for their business than search. This varies, however in general search remains King for PPC advertisers.

Google Adword programs also allows the advertiser to set different prices for ads from search and content. So with the ability to set lower prices for your content ads it is certainly worth testing to see if your returns are worthwhile.

Whatever you decide pay per click advertising certainly allows you to reach a wide audience in a very short time and should be the first stop in your promotional efforts.

Visit the authors site at: affiliate videos to watch video reviews of various products. Or if interested in finding keywords for adwords or adsense publishing take a look at the adword analyzer video